The global Sensitive Toothpaste Market size is expected to
reach USD 1.5 billion by 2027, expanding at a CAGR of 5.4%, according to a new
report by Grand View Research, Inc. Rapidly growing demand for organic and
natural oral care products for teeth sensitivity is driving the growth of the
market.
Unhealthy lifestyle habits are the major
causes of tooth sensitivity such as aggressively brushing of teeth with hard
bristled brush. Food like citrus fruits, hot and cold food, sugary food, sticky
food such as caramel and toffee can lead to the teeth sensitivity. In addition,
some people under stress make unhealthy life style choices such as smoking,
consumption of alcohol, and sugary food can increase sensitivity and oral
diseases like cancer, gum diseases, and tooth decay. Unhealthy lifestyle habits
and their side effects will drive the market for sensitive toothpaste. However,
low awareness about technological innovation about oral care may hinder market
growth.
Nonetheless, the manufacturers are
launching sensitive toothpastes offering multiple benefits such as repair and
protection, deep clean, whitening, herbal multi care, and fresh mint.
Increasing adoption of whitening toothpastes is high due to multiple benefits.
Such toothpastes brighten the teeth by removing the stains and provide
protection from harmful effect of dietary acid erosion. Therefore, by
implementing innovative marketing strategies, major vendors are driving the
market for sensitive toothpaste.
Asia Pacific held largest market share in
2019 owing to several initiatives taken by government for the development of
oral health care. According to WHO, more than 34% people of India are suffering
from oral sensitivity problem. Therefore, GSK brand Sensodyne has decided to
focus on oral care with the help of largest media agency from the GroupM
stable. Growing awareness about oral hygiene and natural care products is
driving the growth of the market.
Middle East and Africa is expected to
witness the highest CAGR due to rising teeth decay problem among children in
this region. Further, growing urbanization, rising disposable income, and focus
towards organic personal care products comprising oral care products in the
countries such as Saudi Arabia, South Africa, UAE will drive the market.
Request a sample copy or view summary of
this report@ https://www.grandviewresearch.com/industry-analysis/sensitive-toothpaste-market
Further key
findings from the report suggest:
- The rapid relief segment is expected to exhibit highest CAGR of
7.2% as it relieves sensitivity pain in just 60 seconds coupled with
benefits including cavity protection and breath freshening
- The supermarkets/hypermarkets segment accounted for largest market
share of 66.4% in 2019 owing to availability of wide range of products
- Online distribution channel is projected to witness fastest CAGR of
7.1% due to growing penetration of e-commerce sites and several offers
available on online platforms across the globe
- Asia Pacific dominated the industry in 2019 and is likely to
witness fastest growth over the forecast period owing to several initiatives
taken by government for oral care awareness
- The market is highly dominated with few players accounting for a
significant market share, whereas wide distribution network and brand
value help these players to sustain in the competitive market.
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
Contact:
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Corporate Sales Specialist, USA
Grand View Research, Inc
Phone: 1-415- 349-0058
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Email: sales@grandviewresearch.com
For More Information: https://www.grandviewresearch.com
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