The
global Athleisure
Market size
is expected to reach USD 517.5 billion by 2025, according to a new report by
Grand View Research, Inc., expanding at a CAGR of 8.1% over the forest period.
Increasing adoption of fashionable active wear in corporate houses and work
places is expected to be a key driver. In addition, extensive brand campaigns
by apparel manufacturers through the inclusion of various media and sports
celebrities have changed the perception of active wear as a fashionable wear
among millennial and young customers across the globe.
Premium
athleisure was the largest product segment with a market share of more than
65.0% in 2018. Major manufacturers including Adidas AG;Lululemon Athletica,
Inc.; Nike, Inc.; PUMA SE; and Under Armour, Inc. are collaborating with the
celebrities and launching new products in order to gain maximum customers.
For
instance, in March 2016, Julianne Hough signed an agreement with MPG Sport USA
for promoting athleisure collection. The company collaborated with the actress
for influencing the customers with a fitness freak actress. These initiatives
are expected to increase the product’s visibility among buyers over the next
few years.
Asia
Pacific is expected to be the fastest growing region at a CAGR of 8.8% from
2019 to 2025. Over the past few years, the industry participants have adopted
marketing strategies including innovative product launches, celebrity
endorsements, increasing exclusive stores, and focus on e-commerce in order to
cater to the increasing demand for technological advanced products in the
developing countries including China and India.
For
instance, in April 2018, Adidas AG announced to close their brand stores and
focus on the development of e-commerce. The company has already closed around
220 stores across the globe in 2017 and is aiming to increase the revenue
generated from e-commerce. These trends are expected to boost the market growth
over the forecast period.
Key
players include Lululemon Athletica, Inc.; Adidas AG; Nike, Inc.; PUMA SE;
Under Armour, Inc.; AJIO Company; H&M; HUMAN PERFORMANCE ENGINEERING;
EYSOM, LLC; and Esprit Retail B.V. & Co. KG. Product innovation is expected
to remain a critical success factor among the manufacturing firms over the next
few years.
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free sample copy or view report summary: Athleisure
Market Report
Athleisure
Market Report Highlights
- Asia Pacific
for athleisure market is expected to register the fastest CAGR of 8.8%
from 2019 to 2025
- North
America was the largest market, with a share of more than 30.0% in 2018
- Premium
athleisure was the largest product segment, with a share of more than 65.0%
in 2018
- Online is
expected to be the fastest growing segment at a CAGR of 8.5% from 2019 to
2025.
About Us:
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco. The
company provides syndicated research reports, customized research reports, and
consulting services. To help clients make informed business decisions, the
company offers market intelligence studies ensuring relevant and fact-based
research across a range of industries including technology, chemicals,
materials, healthcare and energy.
Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc
Phone: 1-415- 349-0058
Toll Free: 1-888- 202-9519
Email: sales@grandviewresearch.com
For More Information: https://www.grandviewresearch.com
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