The global Feminine Intimate Care Market size is anticipated to reach USD 1.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.4% over the forecast period. Rising inclination of women towards female hygiene products owing to increasing risk of health issues in the intimate area leading to various skin diseases has fueled the market growth.
According
to the findings, rise in the average age of early puberty has been observed.
The average age of puberty among women has decreased to 10 to 11 years, which
earlier was 13 years. Unhealthy food habits, obesity, and stress are the main
reasons responsible for early puberty in girls.
Developing
countries such as Afghanistan, Cambodia, India, and China lack proper hygienic
conditions and sanitation facilities. The government is taking initiatives to
increase awareness amongst women regarding hygiene products such as intimate
wash in rural areas. For instance, the UNICEF organized the Global interfaith
WASH Alliance (GIWA) in India to influence the women to maintain hygiene and
raise awareness regarding dressing topics such as menstruation.
The
female intimate wash accounted for the largest share of 38.4% in 2018.
According to a report by Chem Fatale, approximately 40% of American females use
intimate wash to keep the area clean and fresh. Intimate wipes are anticipated
to register the highest CAGR of 3.9% over the forecast period. According to
studies, more than 10% to 15% of women in America use wipes out of which Latina
women are the prime users of the wipes.
In
2018, the offline distribution channel accounted for a share of more than
60.0%. Store purchase enables consumers to choose from a large number of
product offerings. Presence of a store associate also helps the consumers to
choose the correct product suiting their needs. Rise in penetration of
e-commerce and smart devices like mobile phones and tablets, along with
benefits like easy payment options and discounts offered by the e-retailers, is
anticipated to spur the market growth through online distribution channel.
The
women intimate care industry is dominated by leading players such as Sanofi;
Bayer Group; Namyaa Skincare; C.B. Fleet Company, Inc.; CTS Group; Wet &
Dry Personal Care (P) Ltd.; Combe Incorporated; SweetSpot Labs; Sliquid, LLC.;
and Honey pot.
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Intimate Care Market Report
Feminine
Intimate Care Market Report Highlights
- Offline
distribution channel held the largest share of more than 60.0% in 2018 and
was valued at USD 756.5 million
- The growth
of the online channel segment is due to features such as product
comparison, detailed product overview, easy exchange, and refund options.
It is expected to expand at a CAGR of 3.6% over the forecast period
- By product
type, the wipes segment is expected to register the highest CAGR of 3.9%
from 2019 to 2025
- North
America accounted for the largest feminine intimate care market share in
2018.
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View Research, Inc. is a U.S. based market research and consulting company,
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company provides syndicated research reports, customized research reports, and
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