The global Smart Toilet Market size is expected to reach USD 12.7 billion by 2025, according to a
new report by Grand View Research, Inc., expanding at a CAGR of 10.3% over the
forecast period. Rising consumer awareness regarding cleanliness and
maintaining proper hygiene at the global level is expected to promote the
utility of smart toilet. Additionally, shifting preference towards smart homes
in the urban cities due to increasing importance of proper sanitation and
offering convenience to the buyers is expected to increase spending on the installation
of new smart toilets in the residential and commercial sectors.
The governments of different countries including
U.S., Germany, France, China, and India have been implementing numerous
initiatives to increase awareness regarding the importance of saving water at
the global level. As a result, smart toilets are expected to optimize the water
flow and thus, likely to gain importance over the next few years.
The commercial segment generated a revenue of USD
4.6 billion in 2018. These types of smart products are majorly installed in
hotels, restaurants, shopping malls, and bars as consumers perceive them as the
luxury products. Furthermore, increasing spending on real estate investment in
the commercial sector of countries including China, India, Brazil, and Mexico
is a key factor driving the segment. Supportive government policies aimed at
infrastructure development are expected to expand the scope for smart toilet
vanities as luxury products over the next few years.
The offline channels generated a revenue of USD 5.3
billion in 2018. Consumers prefer these channels as they provide a choice of
physical verification, prior to any purchasing decision. Additionally, these
brick and mortar stores offer installation as well as aftersales services,
which encourage the buyers to use these channels.
Asia Pacific is expected to be the fastest growing
region with a CAGR of 12.8% from 2019 to 2025. Key countries contributing to
the growth of the smart toilet market are China, Japan, India, Australia, and
Singapore. It has been observed that sale of the smart toilet is increasing due
to factors including rise in disposable income of the middle class population
and increasing number of smart houses in the urban cities of the aforementioned
countries. Furthermore, growing consumer spending on bathroom hygiene and
sanitation is expected to expand the market scope in the upcoming years.
Some of the key smart toilet manufacturers are
Kohler Co.; Toto Ltd.; Roca Sanitario SA; LIXIL Group Corporation; Duravit AG;
Wellis; Masco Corporation; Bradley Corporation; Fortune Brands; and Villeroy
& Boch AG. Companies are investing in product innovations to expand their
customer base. For instance, in December 2016, “Somany Ceramics Ltd.” has
launched a range of smart toilets with automatic flash system.
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Further key findings from the report suggest:
- The residential application segment is expected to expand at the
fastest CAGR of 10.7% from 2019 to 2025 as a result of increasing number
of smart homes in the urban cities of key markets including U.S. and China
- The offline segment generated a revenue of USD 5.3 billion in 2018.
Online channel is the fastest growing segment with a CAGR of 10.8% from
2019 to 2025 due to its doorstep delivery services
- Europe was the largest regional market with a revenue of USD 2.4
billion in 2018
- New product launch is expected to remain a key strategy among the
market participants over the next few years.
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
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