The
global Electric
Face Cleanser Market size is expected to reach USD 10.0 billion by 2025,
according to a new report by Grand View Research, Inc., expanding at a CAGR of
5.4% over the forecast period. The market is expected to witness significant
growth due to increase in awareness related to skin health and beauty products.
Commercial
electric face cleanser occupied the largest market share in 2018 owing to
increasing number of people opting for salon-based beauty treatments. The
geriatric population is more prone to problems like skin ageing, wrinkles, and
skin elasticity, which has resulted in increasing preference for salon-based
treatments. Major salons have been observed using latest machinery and devices
to provide skin care treatments to their customers. This is expected to
increase the consumption of electric face cleansers in salons and spas.
In
addition, manufacturers are forming contractual alliances with branded and
local salon brands to boost product sales. Personal electric face cleansers are
expected to witness the fastest growth during the forecast period due to
increase in consumption of at-home beauty devices. Benefits such as ease-of-use
and cost effectiveness are anticipated to increase the demand for the product
for personal use. This is expected to fuel overall market growth from 2019 to
2025.
Electric
face cleansers were majorly sold via offline channels in 2018. However, due to
growth of e-commerce and digital marketing, online sales are expected to boost
from 2019 to 2025. Moreover, rise in direct-to-consumer businesses like Nykaa
and Purplle is expected to boost the sales via online channels during the
forecast period. The online sales are also driven by websites of major
manufacturers like Pixnor and L’Oreal. This is expected to increase online
sales over the forecast period.
In
2018, North America held a major share in the electric face cleansers market
due to the presence of the major players as well as high awareness about beauty
devices among the population. In addition, there has been a rise in skin
allergy occurrences among the population due to prolonged exposure to sun and
UV radiations. This is expected to boost the skincare market growth in the next
few years, which will propel the demand for electric face cleansers. Asia
Pacific is the fastest growing region in this market. Major factors
contributing to the robust growth are increase in disposable income due to
rapid urbanization, major players penetrating the market, and growth of the
electric appliances market. Countries like China and India are the major
consumers of cosmetic products all over the world. This is anticipated to drive
the market for electric cleansers in the projected period.
Electric Face Cleansers Market Report Highlights
- By end use,
the personal segment in electric face cleansers market is expected to
ascend at a CAGR of 6.1% over the forecast period owing to increasing use
of at-home beauty devices
- L’Oréal
acquired Clarisonic, a market leader in sonic skin care devices and
technology. This acquisition expanded L’Oréal’s brand portfolio and
enabled the company to enter into the skin care device market
- Pixnor
launched a 7-in-1 electric face cleanser to increase its product offering.
This face cleanser comes with 7 different types of brushes. These brushes
serve different cleansing purposes such as cleaning, massaging, and
exfoliation
- In May 2016,
Foreo launched its Luna electric facial cleanser. It is very small in size
and easily fits into a purse or travel kit. This strategy was employed by
Foreo to improve its product offering.
About Us:
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc
Phone: 1-415- 349-0058
Toll Free: 1-888- 202-9519
Email: sales@grandviewresearch.com
For More Information: https://www.grandviewresearch.com
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc
Phone: 1-415- 349-0058
Toll Free: 1-888- 202-9519
Email: sales@grandviewresearch.com
For More Information: https://www.grandviewresearch.com
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