The global Adventure Tourism Market size is estimated to reach USD 1,009.63 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 16.8% from 2025 to 2030. Due to declining travel-related costs, growing incomes, and a wider variety of possible tourist activities, the global adventure tourism business has experienced rapid expansion, with associated expenditure and visitor numbers rising dramatically in recent years. Adventure tourism covers domestic and international travel that includes a range of adventurous activities including rafting, trekking, cycling, and caving, among others, as well as exposure to the outdoors and different cultures. Adventure tourism is increasingly growing more and gaining more popularity than traditional mass tourism all over the world due to its versatility, capacity to assist economies, and promotion of sustainable practices.
The growing need for an authentic and personalized
travel experience, which is being driven by quick urbanization, rising
disposable incomes, the influence of social media, and affordable airline
tickets, are the key factors driving market expansion. Additionally, travel
companies are introducing speedy, user-friendly mobile websites that are
accessible on smartphones. The demand for adventure tourism is rising globally
as a result of major industry participants collaborating with marketing
companies to attract high-value clientele through online marketing. Government
agencies in several countries are also promoting adventure tourism since it
creates employment opportunities and benefits local development. This is
further expected to drive market growth in near future. However, constantly
evolving demographics, adverse weather conditions, and geopolitical tensions
resulting in limited air traffic are expected to hinder the market growth.
The COVID-19 epidemic has had a significant global
impact on the adventure travel and tourism industry. The extensive containment
and mitigation measures taken to stop the virus's spread had a significant
negative impact on travel and tourism. There is still a considerable risk of
rapid changes to air travel, visa, and quarantine rules, as well as
long-lasting confidence implications, especially among older and more wealthy
visitors. This is true even though governments are increasingly moving toward a
graduated relaxing of constraints. According to the World Tourism Barometer
data, international visitor arrivals declined by 65% in the first half of the
year.
The worldwide adventure tourism business is
anticipated to become one of the fastest expanding tourist sectors,
demonstrating profitable growth all over the world, during the course of the
projection period. Given that many people prioritized their health and outdoor
activities like cycling, walking, trekking and swimming during and after the
lockdown, adventure tourism has been identified as a potential area for growth
in the domestic market. The soft adventure tourism segment held the largest
revenue share of around 65.0% in 2021. The growth of the segment is driven on
account of rise in the adoption of soft adventure activities such as trekking,
hiking, camping, and cycling among others. The older age group has become one
of the main age groups choosing soft adventure travel. Additionally, a large
variety of soft adventure activities within different cities of countries and the
presence of attractive landscape is expected to have a profound impact on soft
adventure tourism.
Based on group, the couples segment dominated the
market and captured the largest revenue share of over 40.0% in 2021. The
segment is expected to show prominent growth in near future. The growth is
mainly driven due to increased disposable income and a growing desire for
cultural and outdoor activities. Couple vacations have increased over the past
century as a result of expanding international travel accessibility and the
creation of package holidays targeted at couples. The expansion of this market
segment is attributed to the fact that people in this age group are financially
stable and have the enthusiasm to partake in a variety of adventurous
activities and experiences.
In 2021, the direct booking mode segment accounted
for around 65.0% share in 2021. Due to the customized experience and ease, an
increasing number of adventure visitors and travelers are choosing to book
their tours and packages directly through these channels thereby driving the
segment's development. Additionally, significant actions taken by market
participants, including online campaigns and social media advertising, are
anticipated to draw potential clients and encourage them to book their tour
packages through direct booking channels. The 51-60 age group segment dominated
the market and captured revenue share of over 25.0% in 2021. The progressive
rise in the number of adventure travelers from this age range is the key factor
fueling segment's growth. Due to consumer demand for soft adventures and
readiness to spend money on travel and tourism, the sector is also projected to
grow in the near future. Furthermore, the industry is anticipated to benefit
from social media's ability to inspire tourists to visit a variety of locations
and travel more frequently.
Europe accounted for the highest market share in
2021, due to a strengthening economic climate in the area, growing income
levels regionally, and government programs to promote travel and tourism.
Annually, 100 million travels are recorded in Europe, according to the CBI
Ministry of Foreign Affairs. Since, Europeans like the feeling of discovering
new places, adventure tourism is in high demand.
In Asia Pacific, the market is expected to witness a
CAGR of 16.4% during the forecast period, driven by increasing awareness of
adventure tourism across tourists, rise in the number of government initiatives
to for private and public relationships to promote tourism, and key initiatives
taken by regional market players. Numerous domestic and international adventure
travelers are driven to adventurous places present in the region due to a
variety of leisure and adventure activities. An increase in social media
networking and growing acceptance of travel blogging and videography is further
expected to pique the traveler’s interest in the regional market.
List of Key Players of Adventure Tourism Market
- Austin Adventures, Inc.
- Butterfield & Robinson Inc.
- G Adventures
- Geographic Expeditions Inc.
- Intrepid Group, ltd.
- Mountain Travel Sobek
- Discovery Nomads
- Row Adventures
- TUI Group
- Cox & Kings Ltd.
Request a free sample copy or view report summary: Adventure Tourism Market Report
Adventure Tourism Market Report Highlights
- The soft adventure tourism accounted for a market share of around
65% in 2024. The market is characterized by activities that offer a blend
of adventure and comfort, making it accessible to a broader range of
travelers, including families and those seeking less physically demanding
experiences.
- The demand for adventure tourism among couples accounted for a share
of over 41% in 2024. Adventure travel offers the opportunity for couples
to escape daily routines and immerse in new environments, fostering
connection and collaboration as they tackle challenges and explore the
outdoors.
- Age group between 51 to 60 years accounted for a share of around 26%
in 2024. This age group is drawn to adventure tourism as they seek
opportunities for physical activity, personal growth, and connection with
nature, often opting for softer adventure options like hiking, cycling,
and cultural immersions that align with interests and physical
capabilities.
- Direct booking mode accounted for a market share of over 63% in
2024. Travelers often prefer direct bookings for greater control over
their itineraries, avoiding additional fees associated with third-party
platforms.
- The adventure tourism market in Europe accounted for a revenue share
of around 37% of global revenue in 2024. The growth of the adventure
tourism market in Europe is positively impacted by the region's diverse
landscapes, rich cultural heritage, and increasing demand for experiential
travel.
Related Press Release@ Adventure Tourism Industry Analysis
Adventure Tourism Market Segmentation
Grand View Research has segmented the global adventure
tourism market on the basis of activity type, traveler type, booking mode, age
group, and region:
Adventure Tourism Activity Type Outlook (Revenue, USD
Billion, 2018 - 2030)
- Hard
- Soft
- Others
Adventure Tourism Traveler Type Outlook (Revenue, USD Billion,
2018 - 2030)
- Solo
- Couples
- Family
- Groups
Adventure Tourism Booking Mode Outlook (Revenue, USD
Billion, 2018 - 2030)
- Direct
- Travel Agent
- Marketplace Booking
Adventure Tourism Age Group Outlook (Revenue, USD
Billion, 2018 - 2030)
- Below 25 Years
- 25 - 40 Years
- 41 - 50 Years
- 51 - 60 Years
- 61 - 70 Years
- 71 Years & Above
Adventure Tourism Regional Outlook (Revenue, USD Billion,
2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Central & South America
- Brazil
- Middle East & Africa
- South Africa
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
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