The global Shapewear Market size is anticipated to reach USD 3.7 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.0% from 2021 to 2028. The growth of this market is fueled by factors such as changing lifestyles, increased use of compression wear among the geriatric population, and developments in garment designs and fabric technology. Furthermore, the rise in online sales of compression wear and shapewear, as well as the rising demand for plus-size clothes, has fueled the growth of the market.
The market is also influenced by a variety of cultural
factors. When it comes to the body, the concept of perfection is being replaced
with the concept of self-love and comfort in one's own shape and size. The
market has been influenced by this body-positivity philosophy.
Shapewear is not about hiding defects for millennials
and Gen-Z shoppers; rather, it is seen as apparel that improves rather than
alters one's appearance. As a result, Gen Z-focused manufacturers like
Honeylove have gained a wider audience by avoiding the term
"shapewear" and instead of offering "sculptwear" in a
variety of sensual styles with flattering elements that women want to flaunt in
public.
Most of these companies also have enormous
communities - Shapermint, for example, has four million members – who are
encouraged to share their photos using shapewear across various social media
platforms. Skims' inclusive strategy, which includes varied ad campaigns and a
wide assortment of items in all shapes and colors, has also made it popular
with millennials. They have one of the broadest size ranges (XXS to 4X) and a
wide selection of skin tones to accommodate people of all ethnicities.
Women nowadays expect work-life flexibility intimates
that may keep their bodies in tip-top form and make them appear attractive.
Many firms are examining this as a customer-centric strategy and expanding
their product portfolios to include lighter, firmer, and more practical
products for everyday use throughout the year.
Related Press Release@ Shapewear Market Report
Shapewear Market Report Highlights
- The female segment accounted for the largest revenue share of 94.0%
in 2020 and is expected to expand at a CAGR of 7.9% over the forecast
period
- The specialty stores distribution channel accounted for the largest
revenue share of 58.4% in 2020 and is estimated to ascend with a CAGR of
8.1% over the forecast period
- North America accounted for the largest revenue share of 38.8% in
2020
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
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