The global Liquid Makeup Market is expected to reach USD 12,429.0 million by 2030, registering a CAGR of 5.4% during the forecast period, according to a new report by Grand View Research, Inc. The demand for organic products is rapidly expanding which is propelling the global market for liquid makeup. Chemical-free and organic products are becoming more popular among consumers, particularly in Europe and North America.
Liquid makeup is in high demand due to the wide
variety of product availability, which further encourages manufacturers to
focus on expanding their product line. Moreover, sustainability has become an
essential trend in this era as consumers have become more concerned about
health, wellness, and environmental issues such as the depletion of natural
resources and environmental degradation.
The COVID-19 outbreak negatively affected the liquid
makeup industry. Europe has the world's largest cosmetic raw materials market
and is a major supplier of essential raw materials and ingredients used in the
production of various forms of liquid cosmetics. The sales of liquid makeup in
the initial months of 2020 were hindered as a result of the widespread closures
and lockdown. Due to the social isolation, stay-at-home restrictions, and
disruptions in the supply chain, the pandemic impacted cosmetics manufacturers
and sales around the globe, via both online and offline channels.
In addition, there has been a considerable shift in
the platforms through which people shop cosmetic or liquid makeup. The lockdown
has severely impacted this aspect of the beauty industry as most of the
brick-and-mortar stores were shut down for weeks. However, there has been a
significant rise in sales through e-commerce channels in 2020.
Several consumers adopted e-commerce channels to
purchase makeup products. For instance, websites like Nykaa and Myntra have
revolutionized online shopping with their incredible offers and superior
customer services. Thus, the pandemic has fueled the sales of the products
through online channels and the trend is expected to boost online sales in the
upcoming years.
Related Press Release@ Liquid Makeup Market Report
Liquid Makeup Market Report
Highlights
- Based on the product, foundation, eye products, and lip products
have been the three most popular liquid makeup. Liquid eye makeup
constitutes products such as eye shadows, eyeliners, and mascara, among
others
- The foundation segment accounted for 24.1% of the global revenue
share in 2021 and the eye product segment is expected to expand at a CAGR
of 5.6% during the forecast period in terms of revenue. The growing
influence of beauty bloggers and influencers among millennials is also
increasing the demand for liquid eye makeup products
- The online segment dominated the market and accounted for 56.2% of
the global revenue share in 2021. Consumer buying habits have been
significantly altered by the online distribution channel, which offers
benefits such as doorstep service, simple payment options, substantial
savings, and the availability of a large choice of items on a single
platform
- The offline segment is expected to expand at a CAGR of 5.3% during
the forecast period in terms of revenue
- Asia-Pacific dominated the liquid makeup market and accounted for a
30.1% share of the global revenue in 2021. Asia Pacific consumes the most
liquid makeup products, followed by the U.S and Germany. However, global
consumption of liquid makeup is increasing, particularly in regions with a
growing middle class
- New product launches and innovations are some of the key strategies
adopted by the players to strengthen their position in the market and gain
a higher market share. In September 2020, Maybelline New York launched
Falsies Lash Lift Mascara replacing lash treatments. Falsies Lash Lift
Mascara is an innovative lifting mascara that quickly adds impressive
length and volume to the lashes. The fiber-infused solution and
revolutionary double-curved lifting brush capture lash at the root to
lift, thicken, and lengthen without clumps or smears
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
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